The WNBA signed a multi-year take care of Google on Monday to be the presenting accomplice for the league’s playoffs, a part of the expertise large’s efforts to assist champion girls’s sports activities.
Twenty-five WNBA video games can be televised on ABC and ESPN in celebration of the league’s twenty fifth season, with Google because the presenting sponsor. The league will even have 40 video games on CBS and CBS Sports activities Community. The WNBA will even have 12 video games streamed on Twitter and 20 on Fb.
Google is the newest enterprise to hitch the league as a “WNBA Changemaker,” a program that Commissioner Cathy Engelbert began final 12 months.
Changemakers are meant to offer direct assist to the WNBA in its ongoing enterprise transformation throughout advertising and marketing, branding and participant and fan expertise. AT&T, Deloitte U.S. and Nike have been the primary three firms to hitch this system.
“Once we launched our WNBA Changemakers platform at first of 2020, we issued a name to like-minded firms to hitch us in elevating girls’s sports activities, and Google has answered that decision,” Engelbert mentioned. “We’re extremely grateful to Google for changing into the newest WNBA Changemaker and for his or her platform of useful merchandise for everybody. Google’s assist can be instrumental in driving our enterprise transformation ahead and demonstrates a dedication to the values we each stand for — together with constructing sustainable fairness.”
Google additionally can be an affiliate accomplice for the All-Star Recreation and the inaugural WNBA Commissioner’s Cup.
“It’s vital to us that our product experiences are equitable for all genders and we wish to be certain that our media spend is equitable, too, bringing extra girls’s content material to tv,” Google chief advertising and marketing officer Lorraine Twohill mentioned. “With the WNBA and ESPN, we may also help guarantee girls athletes get the popularity and media time they deserve, in order that the world can see their unbelievable skills.”
Different highlights of the deal embody Google changing into the Official Traits and Fan Insights accomplice of the WNBA, in addition to an official advertising and marketing accomplice and expertise accomplice of the league. Google additionally has an settlement with ESPN to current a weekly montage of the very best girls’s sports activities highlights every week on “SportsCenter” starting in Might.
“ESPN has led the trade in its long-standing dedication to girls’s sports activities throughout our programming and platforms, together with as a founding telecaster of WNBA video games and occasions 25 years in the past and serving followers for over a decade by espnW,” ESPN chairman Jimmy Pitaro mentioned. “This new collaboration with the league and Google additional extends our mission and dedication to elevating girls’s sports activities, including to the greater than 16,000 hours of dwell sports activities programming we produce every year.”
The WNBA’s twenty fifth season ideas off on Might 14.